Connect with ease using Friendthere
Connect with ease using Friendthere
Connect with ease using Friendthere
Friendthere, a platonic matchmaking solution for casual hangouts and meaningful connections
Friendthere, a platonic matchmaking solution for casual hangouts and meaningful connections
Friendthere, a platonic matchmaking solution for casual hangouts and meaningful connections
Share new experiences
Find people with similar interests
Overview
Overview
From my own personal experiences with not having friends to go to concerts with, an Idea for a social networking platform designed for making new friends and building platonic relationships was born. By applying the design process, I conceptualized a social networking solution for platonic connection.
Find Casual Encounters
Create local opportunities to meet new people by listing shared activites, or request to join an active listing.
Make Meaningful Connections
Platonic matchmaking centered around intentionality and common interest.
Defining Core Needs From Product Discovery
01
Discovering Paterns & Context of Use
I collected qualitative data from 20 respondants to reveal use-cases and behavioral patterns with how people attempt to make new friends.
02
Analyzing the Solution Field
Performing an competitive analysis revealed missed opportunities within the solution space and sparked ideas for innovation.
03
Defining User Needs to Guide Ideation
I synthesized my product discovery insights to define core needs, target audience and influence ideation.
Defining Core Needs From Product Discovery
Defining Core Needs From Product Discovery
01
Discovering Paterns & Context of Use
I collected qualitative data from 20 respondants to reveal use-cases and behavioral patterns with how people attempt to make new friends.
01
Discovering Paterns & Context of Use
I collected qualitative data from 20 respondants to reveal use-cases and behavioral patterns with how people attempt to make new friends.
02
Analyzing the Solution Field
Performing an competitive analysis revealed missed opportunities within the solution space and sparked ideas for innovation.
02
Analyzing the Solution Field
Performing an competitive analysis revealed missed opportunities within the solution space and sparked ideas for innovation.
03
Defining User Needs to Guide Ideation
I synthesized my product discovery insights to define core needs, target audience and influence ideation.
03
Defining User Needs to Guide Ideation
I synthesized my product discovery insights to define core needs, target audience and influence ideation.
Design Ideation Process
1
03
Wireframing Layout Structure
Based on the insights from product discovery, I conceptualized the core features, then built out the primary nested pages.
2
03
Evaluating Information Architecture
Testing revealed that there was need for clearer distinction between casual connection and meaningful connection, operational wise.
Product Iteration Accomplishments
Product Iteration Accomplishments
Product Iteration Accomplishments
Improving Functionality
1
To foster a stronger sense of community, I redesigned the Locate feature to be more literal; using a map to show active users nearby.
2
The map grid is a more intuitive system for interacting with local events and meeting for casual encounters.
LOCATE (OLD)
LOCATE (NEW)
1
Originally, a square frame housed active listings, the new rounded frame encourages interactivity and makes active listings appear more enticing, by changing it's appearance to a message bubble.
2
With the new Locate tab layout, the secondary and tertiary options needed to be properly nested with enough information and affordance to reduce cognitive load. The top bar expands with additional filtering options. The search bar expands to show results and recent listings.
A. ACTIVE LISTING
B. TOP BAR & SEARCH
Improving Aesthetics
In my initial development, I noticed that the visual design closely resembled Hinge, making it feel like a friends only version of their existing dating app.
The visual design direction needed a complete overhaul, offering a product that contests the existing market, not blend in with it.
CONNECT (OLD)
CONNECT (NEW)
Configuring Journeys
Initially, the journey for creating an active post left out options for adding valuable event details relating to location and time. In the new journey it's more intuitive and includes additional event detail options. Lastly, I added a progress bar to keep indicate how long the process would be.
Improving Functionality
1
To foster a stronger sense of community, I redesigned the Locate feature to be more literal; using a map to show active users nearby.
2
The map grid is a more intuitive system for interacting with local events and meeting for casual encounters.
LOCATE (OLD)
LOCATE (NEW)
1
Originally, a square frame housed active listings, the new rounded frame encourages interactivity and makes active listings appear more enticing, by changing it's appearance to a message bubble.
2
With the new Locate tab layout, the secondary and tertiary options needed to be properly nested with enough information and affordance to reduce cognitive load. The top bar expands with additional filtering options. The search bar expands to show results and recent listings.
A. ACTIVE LISTING
B. TOP BAR & SEARCH
Improving Aesthetics
In my initial development, I noticed that the visual design closely resembled Hinge, making it feel like a friends only version of their existing dating app.
The visual design direction needed a complete overhaul, offering a product that contests the existing market, not blend in with it.
CONNECT (OLD)
CONNECT (NEW)
Configuring Journeys
Initially, the journey for creating an active post left out options for adding valuable event details relating to location and time. In the new journey it's more intuitive and includes additional event detail options. Lastly, I added a progress bar to keep indicate how long the process would be.
Improving Functionality
1
To foster a stronger sense of community, I redesigned the Locate feature to be more literal; using a map to show active users nearby.
2
The map grid is a more intuitive system for interacting with local events and meeting for casual encounters.
LOCATE (OLD)
LOCATE (NEW)
1
Originally, a square frame housed active listings, the new rounded frame encourages interactivity and makes active listings appear more enticing, by changing it's appearance to a message bubble.
2
With the new Locate tab layout, the secondary and tertiary options needed to be properly nested with enough information and affordance to reduce cognitive load. The top bar expands with additional filtering options. The search bar expands to show results and recent listings.
A. ACTIVE LISTING
B. TOP BAR & SEARCH
Improving Aesthetics
In my initial development, I noticed that the visual design closely resembled Hinge, making it feel like a friends only version of their existing dating app.
The visual design direction needed a complete overhaul, offering a product that contests the existing market, not blend in with it.
CONNECT (OLD)
CONNECT (NEW)
Configuring Journeys
Initially, the journey for creating an active post left out options for adding valuable event details relating to location and time. In the new journey it's more intuitive and includes additional event detail options. Lastly, I added a progress bar to keep indicate how long the process would be.
Improving Functionality
1
To foster a stronger sense of community, I redesigned the Locate feature to be more literal; using a map to show active users nearby.
2
The map grid is a more intuitive system for interacting with local events and meeting for casual encounters.
LOCATE (OLD)
LOCATE (NEW)
A. ACTIVE LISTING
B. TOP BAR & SEARCH
A
Originally, a square frame housed active listings, the new rounded frame encourages interactivity and makes active listings appear more enticing,
by changing it's appearance to a message bubble.
B
With the new Locate tab layout, the secondary and tertiary options needed to be properly nested with enough information and affordance to reduce cognitive load. The top bar expands with additional filtering options. The search bar expands to show results and recent listings.
Improving Aesthetics
In my initial development, I noticed that the visual design closely resembled Hinge, making it feel like a friends only version of their existing dating app.
The visual design direction needed a complete overhaul, offering a product that contests the existing market, not blend in with it.
CONNECT (OLD)
CONNECT (NEW)
Configuring Journeys
Initially, the journey for creating an active post left out options for adding valuable event details relating to location and time. In the new journey it's more intuitive and includes additional event detail options. Lastly, I added a progress bar to keep indicate how long the process would be.
Summary
Friendthere was born and conceptualized from feeling isolated. I envisioned what could be a valuable solution to help others who are in similar instances and find themselves wanting do something about it, or may be introverted and need help with facilitating friendships. I looked at the current market at the time and didnt feel that what was out there in the app stores didn't suffice, so I created what was needed.
Friendthere was born and conceptualized from feeling isolated. I envisioned what could be a valuable solution to help others who are in similar instances and find themselves wanting do something about it, or may be introverted and need help with facilitating friendships. I looked at the current market at the time and didnt feel that what was out there in the app stores didn't suffice, so I created what was needed.
